The Moxy Lux journey
Moxy Lux makes small-batch coffee with purpose. Every roast is crafted to bring warmth, clarity, and connection to your daily ritual. Our mission is simple. Roast with care, design with intention, and help people share a little more light with those around them.
The Story Behind the Spark
Moxy Lux grew from a personal shift toward a sober lifestyle, wellness, and more intentional living. In early 2025, that change brought fresh energy, clarity, and a desire to create something meaningful.
Founded by owner Sharon Kester, Moxy Lux reflects over 20 years of experience in graphic design and a trained eye for detail, balance, and beauty. That creative background shapes every part of the brand, from the roasting process to the packaging and gifting experience.
What started as curiosity became a hands-on study of roasting, flavor, and craft. Moxy Lux brings together thoughtful design, small-batch coffee, and the belief that everyday rituals should feel warm, beautiful, and easy to share.
The Roaster's Craft
Moxy Lux is a small-batch, boutique roaster by design. What began as a love for the bean has grown into a thoughtful practice focused on freshness, flavor, and care.
Each roast starts with ethically sourced beans, chosen for their quality, character, and origin. From Single Region coffees to signature Radiant Blends, every batch is personally roasted in a Winston-Salem studio.
By roasting in small, intentional batches, Moxy Lux creates coffee that feels fresh, refined, and full of warmth.
The Core Intent
Moxy Lux is built on clarity, care, and intentional living. We believe a great cup of coffee creates space to pause, connect, and start the day with purpose.
Our mission is simple. Roast with excellence, brighten your daily ritual, and inspire a community that chooses to stay grounded and share more light.
Radiant Connection
People shine brighter together. Coffee creates a simple way to connect, share kindness, and bring light into everyday moments.
Clear Persepctive
We value the clarity that comes from slowing down, staying present, and choosing what matters. A good cup of coffee helps create space for that mindset.
Intentional Momentum
Small daily choices build meaningful change. Moxy Lux is roasted to support your rhythm, fuel your focus, and keep you moving with purpose.
Creative Process
With a professional background in Graphic Design, beauty is viewed as a reflection of the Creator. While the signature Moxy Lux packaging is a brand staple, Custom Artistry is available as an exclusive service. This offering pairs premium boutique coffee with personalized, professional labels for corporate gifts, weddings, or milestones—sharing "light" through a truly one-of-a-kind, designed experience.